selling point
Advanced English dictionary
+ noun
a feature of sth that makes people want to buy or use it: The price is obviously one of the main selling points. + Sales departments try to identify a product's USP or 'unique selling point'.
+ noun
a feature of sth that makes people want to buy or use it: The price is obviously one of the main selling points. + Sales departments try to identify a product's USP or 'unique selling point'.
